Experience
24 years designing digital solutions
Experience
24 years designing digital solutions
Experience
24 years designing digital solutions
Experience
24 years designing digital solutions
Diretora of Products, UX and Operations
Try Consultoria, São Paulo, Br
May 2023 - Jun 2024
- Lead a team of over 30 professionals, driving collaboration and innovation through training and development. - Oversee hybrid teams for major clients like Gympass, Icatu, Fiserv, and - Superdigital, managing UX projects from proposal to delivery. - Serve on the Board of Directors, ensuring design strategies align with business goals. - Collaborate with client teams (Marketing, Product) to integrate design across business areas. - Uphold quality standards and best practices in UX and design research. - Foster innovation and continuous learning within the team. - Manage project resources, including budgets and technologies. - Advocate for user-centric design with inclusive approaches. - Balance strategic vision with detailed execution for scalable user experiences. - Implement process improvements, manage client relations, and track team progress. - Develop compelling storytelling experiences in products using engaging language and visuals.
Diretora of Products, UX and Operations
Try Consultoria, São Paulo, Br
May 2023 - Jun 2024
- Lead a team of over 30 professionals, driving collaboration and innovation through training and development. - Oversee hybrid teams for major clients like Gympass, Icatu, Fiserv, and - Superdigital, managing UX projects from proposal to delivery. - Serve on the Board of Directors, ensuring design strategies align with business goals. - Collaborate with client teams (Marketing, Product) to integrate design across business areas. - Uphold quality standards and best practices in UX and design research. - Foster innovation and continuous learning within the team. - Manage project resources, including budgets and technologies. - Advocate for user-centric design with inclusive approaches. - Balance strategic vision with detailed execution for scalable user experiences. - Implement process improvements, manage client relations, and track team progress. - Develop compelling storytelling experiences in products using engaging language and visuals.
Diretora of Products, UX and Operations
Try Consultoria, São Paulo, Br
May 2023 - Jun 2024
- Lead a team of over 30 professionals, driving collaboration and innovation through training and development. - Oversee hybrid teams for major clients like Gympass, Icatu, Fiserv, and - Superdigital, managing UX projects from proposal to delivery. - Serve on the Board of Directors, ensuring design strategies align with business goals. - Collaborate with client teams (Marketing, Product) to integrate design across business areas. - Uphold quality standards and best practices in UX and design research. - Foster innovation and continuous learning within the team. - Manage project resources, including budgets and technologies. - Advocate for user-centric design with inclusive approaches. - Balance strategic vision with detailed execution for scalable user experiences. - Implement process improvements, manage client relations, and track team progress. - Develop compelling storytelling experiences in products using engaging language and visuals.
Diretora of Products, UX and Operations
Try Consultoria, São Paulo, Br
May 2023 - Jun 2024
- Lead a team of over 30 professionals, driving collaboration and innovation through training and development. - Oversee hybrid teams for major clients like Gympass, Icatu, Fiserv, and - Superdigital, managing UX projects from proposal to delivery. - Serve on the Board of Directors, ensuring design strategies align with business goals. - Collaborate with client teams (Marketing, Product) to integrate design across business areas. - Uphold quality standards and best practices in UX and design research. - Foster innovation and continuous learning within the team. - Manage project resources, including budgets and technologies. - Advocate for user-centric design with inclusive approaches. - Balance strategic vision with detailed execution for scalable user experiences. - Implement process improvements, manage client relations, and track team progress. - Develop compelling storytelling experiences in products using engaging language and visuals.
UX and Product Director
Try Consultoria, Sao Paulo, Br
Jun 2020 - May 2023
- Ensure projects are well-scoped, financially viable, and deliver clear client value. - Participate in key business development phases, including pipeline meetings and scoping work, and communicates solutions to stakeholders. - Develop UX design assets and frameworks to codify the team’s expertise. - Lead high-complexity projects and strategic client relationships, ensuring excellence in delivery. - Mentor and supports new Project Leads, promoting their growth and accountability. - Guide team members in institutionalizing knowledge and delivering high-quality client results. - Lead by example, teaching designers skills in client communication, collaboration, and project management.
UX and Product Director
Try Consultoria, Sao Paulo, Br
Jun 2020 - May 2023
- Ensure projects are well-scoped, financially viable, and deliver clear client value. - Participate in key business development phases, including pipeline meetings and scoping work, and communicates solutions to stakeholders. - Develop UX design assets and frameworks to codify the team’s expertise. - Lead high-complexity projects and strategic client relationships, ensuring excellence in delivery. - Mentor and supports new Project Leads, promoting their growth and accountability. - Guide team members in institutionalizing knowledge and delivering high-quality client results. - Lead by example, teaching designers skills in client communication, collaboration, and project management.
UX and Product Director
Try Consultoria, Sao Paulo, Br
Jun 2020 - May 2023
- Ensure projects are well-scoped, financially viable, and deliver clear client value. - Participate in key business development phases, including pipeline meetings and scoping work, and communicates solutions to stakeholders. - Develop UX design assets and frameworks to codify the team’s expertise. - Lead high-complexity projects and strategic client relationships, ensuring excellence in delivery. - Mentor and supports new Project Leads, promoting their growth and accountability. - Guide team members in institutionalizing knowledge and delivering high-quality client results. - Lead by example, teaching designers skills in client communication, collaboration, and project management.
UX and Product Director
Try Consultoria, Sao Paulo, Br
Jun 2020 - May 2023
- Ensure projects are well-scoped, financially viable, and deliver clear client value. - Participate in key business development phases, including pipeline meetings and scoping work, and communicates solutions to stakeholders. - Develop UX design assets and frameworks to codify the team’s expertise. - Lead high-complexity projects and strategic client relationships, ensuring excellence in delivery. - Mentor and supports new Project Leads, promoting their growth and accountability. - Guide team members in institutionalizing knowledge and delivering high-quality client results. - Lead by example, teaching designers skills in client communication, collaboration, and project management.
Lead Teacher
Ironhack, Sao Paulo, Br
Mar 2019 - Jul 2020
- UX/UI Design Educator at Ironhack, ranked #1 in Web Development and Design Bootcamp by Switch Up and Course Report. - Taught, managed, and supported around 15 students per cohort. - Oversaw classroom operations and facilitated classes and workshops. - Improved and updated the bootcamp curriculum in alignment with global guidelines. - Managed 2 Teacher Assistants. - Enhanced the overall bootcamp experience for students. - Achieved an 80% employability rate within three months for 55 full-time students. - Delivered 2200 hours of lessons to date.
Lead Teacher
Ironhack, Sao Paulo, Br
Mar 2019 - Jul 2020
- UX/UI Design Educator at Ironhack, ranked #1 in Web Development and Design Bootcamp by Switch Up and Course Report. - Taught, managed, and supported around 15 students per cohort. - Oversaw classroom operations and facilitated classes and workshops. - Improved and updated the bootcamp curriculum in alignment with global guidelines. - Managed 2 Teacher Assistants. - Enhanced the overall bootcamp experience for students. - Achieved an 80% employability rate within three months for 55 full-time students. - Delivered 2200 hours of lessons to date.
Lead Teacher
Ironhack, Sao Paulo, Br
Mar 2019 - Jul 2020
- UX/UI Design Educator at Ironhack, ranked #1 in Web Development and Design Bootcamp by Switch Up and Course Report. - Taught, managed, and supported around 15 students per cohort. - Oversaw classroom operations and facilitated classes and workshops. - Improved and updated the bootcamp curriculum in alignment with global guidelines. - Managed 2 Teacher Assistants. - Enhanced the overall bootcamp experience for students. - Achieved an 80% employability rate within three months for 55 full-time students. - Delivered 2200 hours of lessons to date.
Lead Teacher
Ironhack, Sao Paulo, Br
Mar 2019 - Jul 2020
- UX/UI Design Educator at Ironhack, ranked #1 in Web Development and Design Bootcamp by Switch Up and Course Report. - Taught, managed, and supported around 15 students per cohort. - Oversaw classroom operations and facilitated classes and workshops. - Improved and updated the bootcamp curriculum in alignment with global guidelines. - Managed 2 Teacher Assistants. - Enhanced the overall bootcamp experience for students. - Achieved an 80% employability rate within three months for 55 full-time students. - Delivered 2200 hours of lessons to date.
User Experience Manager
J. Walter Thompson Worldwide, São Paulo, Br
Set 2011 - Mar 2019
- Led the Digital Experience (UX) Team at GTB, JWT São Paulo, launching over 200 projects in nearly 7 years. - Participated in 15+ product launches, from strategic design to metrics monitoring and optimization. - Worked on projects for both Ford’s internal (sales, marketing, IT, engineering) and external audiences (customers, suppliers, community). - Developed various digital solutions, including apps, responsive websites, interactive videos, games, and touch totems. - Managed and mentored a team of interaction designers and SEO specialists. - Expertise in strategic design, aligning business objectives with user needs. - Conducted user research, competitive analysis, and set KPIs for digital project funnels. - Defined digital elements and interactions through sitemaps, wireframes, prototypes, and content strategies. - Competencies include UX research, product strategy, team management, coaching, and digital transformation.
User Experience Manager
J. Walter Thompson Worldwide, São Paulo, Br
Set 2011 - Mar 2019
- Led the Digital Experience (UX) Team at GTB, JWT São Paulo, launching over 200 projects in nearly 7 years. - Participated in 15+ product launches, from strategic design to metrics monitoring and optimization. - Worked on projects for both Ford’s internal (sales, marketing, IT, engineering) and external audiences (customers, suppliers, community). - Developed various digital solutions, including apps, responsive websites, interactive videos, games, and touch totems. - Managed and mentored a team of interaction designers and SEO specialists. - Expertise in strategic design, aligning business objectives with user needs. - Conducted user research, competitive analysis, and set KPIs for digital project funnels. - Defined digital elements and interactions through sitemaps, wireframes, prototypes, and content strategies. - Competencies include UX research, product strategy, team management, coaching, and digital transformation.
User Experience Manager
J. Walter Thompson Worldwide, São Paulo, Br
Set 2011 - Mar 2019
- Led the Digital Experience (UX) Team at GTB, JWT São Paulo, launching over 200 projects in nearly 7 years. - Participated in 15+ product launches, from strategic design to metrics monitoring and optimization. - Worked on projects for both Ford’s internal (sales, marketing, IT, engineering) and external audiences (customers, suppliers, community). - Developed various digital solutions, including apps, responsive websites, interactive videos, games, and touch totems. - Managed and mentored a team of interaction designers and SEO specialists. - Expertise in strategic design, aligning business objectives with user needs. - Conducted user research, competitive analysis, and set KPIs for digital project funnels. - Defined digital elements and interactions through sitemaps, wireframes, prototypes, and content strategies. - Competencies include UX research, product strategy, team management, coaching, and digital transformation.
User Experience Manager
J. Walter Thompson Worldwide, São Paulo, Br
Set 2011 - Mar 2019
- Led the Digital Experience (UX) Team at GTB, JWT São Paulo, launching over 200 projects in nearly 7 years. - Participated in 15+ product launches, from strategic design to metrics monitoring and optimization. - Worked on projects for both Ford’s internal (sales, marketing, IT, engineering) and external audiences (customers, suppliers, community). - Developed various digital solutions, including apps, responsive websites, interactive videos, games, and touch totems. - Managed and mentored a team of interaction designers and SEO specialists. - Expertise in strategic design, aligning business objectives with user needs. - Conducted user research, competitive analysis, and set KPIs for digital project funnels. - Defined digital elements and interactions through sitemaps, wireframes, prototypes, and content strategies. - Competencies include UX research, product strategy, team management, coaching, and digital transformation.
Information architecture / Interaction designer
Gringo (Possible Worldwide), São Paulo, Br
Mar 2009 - Jul 2011
- Oversee UX projects for high-profile clients such as Coca-Cola, São Paulo Futebol Clube (SPFC), and Unimed. - Perform as a UX Designer, Information Architect, and Interaction Designer. - Ensure high-quality design and user experience. - Coordinate and manage multiple UX projects. - Align projects with client needs and business goals. - Monitor project progress and adjust to meet deadlines and goals. - Develop and implement design strategies for user-centered solutions. - Collaborate with clients and internal teams to drive design innovation. - Experience in UX design, information architecture, and interaction design. - Strong leadership and team management skills. - Proven experience with major clients and handling complex projects.
Information architecture / Interaction designer
Gringo (Possible Worldwide), São Paulo, Br
Mar 2009 - Jul 2011
- Oversee UX projects for high-profile clients such as Coca-Cola, São Paulo Futebol Clube (SPFC), and Unimed. - Perform as a UX Designer, Information Architect, and Interaction Designer. - Ensure high-quality design and user experience. - Coordinate and manage multiple UX projects. - Align projects with client needs and business goals. - Monitor project progress and adjust to meet deadlines and goals. - Develop and implement design strategies for user-centered solutions. - Collaborate with clients and internal teams to drive design innovation. - Experience in UX design, information architecture, and interaction design. - Strong leadership and team management skills. - Proven experience with major clients and handling complex projects.
Information architecture / Interaction designer
Gringo (Possible Worldwide), São Paulo, Br
Mar 2009 - Jul 2011
- Oversee UX projects for high-profile clients such as Coca-Cola, São Paulo Futebol Clube (SPFC), and Unimed. - Perform as a UX Designer, Information Architect, and Interaction Designer. - Ensure high-quality design and user experience. - Coordinate and manage multiple UX projects. - Align projects with client needs and business goals. - Monitor project progress and adjust to meet deadlines and goals. - Develop and implement design strategies for user-centered solutions. - Collaborate with clients and internal teams to drive design innovation. - Experience in UX design, information architecture, and interaction design. - Strong leadership and team management skills. - Proven experience with major clients and handling complex projects.
Information architecture / Interaction designer
Gringo (Possible Worldwide), São Paulo, Br
Mar 2009 - Jul 2011
- Oversee UX projects for high-profile clients such as Coca-Cola, São Paulo Futebol Clube (SPFC), and Unimed. - Perform as a UX Designer, Information Architect, and Interaction Designer. - Ensure high-quality design and user experience. - Coordinate and manage multiple UX projects. - Align projects with client needs and business goals. - Monitor project progress and adjust to meet deadlines and goals. - Develop and implement design strategies for user-centered solutions. - Collaborate with clients and internal teams to drive design innovation. - Experience in UX design, information architecture, and interaction design. - Strong leadership and team management skills. - Proven experience with major clients and handling complex projects.
Information architecture/Designer
Various Companies, São Paulo, Br
1998 - 2019
- Conduct user research and assist in creating personas and journey maps. - Develop site maps, wireframes, and navigation structures. - Create and iterate on low-fidelity wireframes and prototypes. - Collaborate with senior designers, developers, and stakeholders. - Assist in usability testing and analyze results for design improvements. - Document design processes, decisions, and specifications. - Stay updated on UX trends and best practices, and seek feedback. - Support the implementation of design solutions and troubleshoot issues.
Information architecture/Designer
Various Companies, São Paulo, Br
1998 - 2019
- Conduct user research and assist in creating personas and journey maps. - Develop site maps, wireframes, and navigation structures. - Create and iterate on low-fidelity wireframes and prototypes. - Collaborate with senior designers, developers, and stakeholders. - Assist in usability testing and analyze results for design improvements. - Document design processes, decisions, and specifications. - Stay updated on UX trends and best practices, and seek feedback. - Support the implementation of design solutions and troubleshoot issues.
Information architecture/Designer
Various Companies, São Paulo, Br
1998 - 2019
- Conduct user research and assist in creating personas and journey maps. - Develop site maps, wireframes, and navigation structures. - Create and iterate on low-fidelity wireframes and prototypes. - Collaborate with senior designers, developers, and stakeholders. - Assist in usability testing and analyze results for design improvements. - Document design processes, decisions, and specifications. - Stay updated on UX trends and best practices, and seek feedback. - Support the implementation of design solutions and troubleshoot issues.
Information architecture/Designer
Various Companies, São Paulo, Br
1998 - 2019
- Conduct user research and assist in creating personas and journey maps. - Develop site maps, wireframes, and navigation structures. - Create and iterate on low-fidelity wireframes and prototypes. - Collaborate with senior designers, developers, and stakeholders. - Assist in usability testing and analyze results for design improvements. - Document design processes, decisions, and specifications. - Stay updated on UX trends and best practices, and seek feedback. - Support the implementation of design solutions and troubleshoot issues.