We were challenged to convey the grandeur of CCR in a public portal designed to cater to diverse profiles.
To better structure and build this environment, we began with an investigation involving key internal stakeholders and the executive board to understand what CCR is and where they wanted to strategically take it from 2023 onwards.

Then, we moved on to the project phase to listen to the users—press, investors, employees, and job seekers—who are integral to the CCR ecosystem.

Although we also provide information for the general public, the focus of this institutional site is corporate, aimed at these specific audiences and addressing their needs.
We envisioned narrative journeys, offering relevant information tailored to each audience.

This approach influenced the information architecture, imagery, and content. We considered every detail of the user interaction, from how they arrive—whether through Google, links, or newsletters—to what they find, based on their profile.

The design follows a strategic logic, crafted to represent the CCR universe in every detail. Every text followed a script, with each piece of this portal telling the story of who CCR is, the strategy it adopts, and where it intends to go. The aim was to bring transparency and clarity to the rich information available for these user profiles and the market, never forgetting the human aspect, which is CCR's greatest motivation: human mobility.