With over 24 years in digital product design, I'm a specialist in turning complex ideas into innovative solutions that drive growth. I lead teams to their best performance, building a culture of creativity and focus on human-centered design. My approach combines strategy and hands-on execution to deliver impactful, business-driven results.

As Head of User Experience and General Director of Operations at Try, I led the development of strategic visions for digital products and projects, offering innovative solutions through the design ecosystem. Leading a team of over 60 people, my work encompassed leadership throughout all stages of the process, including research, discovery, strategic design, and prototyping.

My skills include team leadership, developing and implementing design strategies for product and growth, project management, and direct collaboration with stakeholders and clients. I'm graduated in Journalism, postgraduated in Strategic Design and Innovation and a MBA in Digital Management.

I have extensive experience in interactive design and user experience projects, covering new businesses, digital ecosystems, applications, and services. And I have developed products for various large companies and also served as a professor at renowned institutions.

For me, design is the path to reconstruction and the creation of new realities, always questioning and influencing change for innovative possibilities.