A new city format, centered around a commercial center operated by a shopping mall group, presents unique challenges and opportunities for app development. The complex, which includes a shopping center, hospital, convention center, hotel, condominium, restaurants, and services for employees, requires an app that caters to the diverse needs of its residents, employees, tourists, shop owners, drivers, service providers, speakers, and rock bands.
To address these challenges, we developed a comprehensive app that offers a wide range of services within the complex. The app provides solutions or assistance for various tasks, tailored to the user's specific needs. For residents, the app offers services related to the condominium, such as maintenance and deliveries. Shopping mall visitors can use the app to pay for parking, find store locations, and make restaurant reservations. Event attendees can find information on upcoming events, lodging options, and ticket purchases.
The app's services are revealed based on the user's navigation, ensuring a non-overwhelming experience and providing access to relevant features according to their profile. This personalized approach enhances user satisfaction and makes the app more efficient for users.
I led a team of researchers, strategic designers, and visual designers to develop this innovative app. Our team oversaw the entire project, from the initial briefing and project structure definition to the final delivery. By combining our expertise in design, technology, and user experience, we were able to create an app that meets the complex needs of this new city format.
Photo: Tirza van Dijk na Unsplash
A 3-month project divided into three phases:
Investigation: Research with stakeholders, employees, and end-users, including an analysis of 33 competitors or similar global cases.
Definition: After gathering data in the investigation phase, we conducted an analysis with recommendations and co-created solutions in a workshop with the client and stakeholders.
Visual Concept: From information architecture to four visual proposals.
Versatile app:
Offers a wide range of services within the complex.
Personalized services: Tailored to individual user needs.
Resident benefits: Access to condominium services like maintenance and deliveries.
Shopping mall visitor features: Parking payment, store location, and restaurant reservations.
Event attendee information: Upcoming events, lodging options, and ticket purchases.
User-friendly interface: Services revealed based on navigation for a seamless experience.
Personalized approach: Presents only relevant features based on user profile.
Enhanced satisfaction: Improved user experience and efficiency.
I lead the Try team, focusing on:
Team Leadership: training, aligning processes, understanding roles, onboarding new members, and sharing responsibilities.
Project Management: ensuring deadlines are met, overseeing delivery responsibilities.
UX Planning: organizing demands based on the project timeline, setting clear deadline deliveries.
Leadership Alignment: facilitating essential communication between leadership for successful project outcomes.
Creating UX Culture: developing flexible, creative processes with designers, enhancing seniority and decision-making power within the UX team, and acting as a bridge between Try and other areas of the client (business, development, marketing).
Team Orchestration: identifying and addressing issues, ensuring adherence to rules, and maintaining organization in tools like Figma.
Process and Standards Development: establishing team processes, including Figma standards, design systems, and sprint rituals.
Ritual Definition: conducting daily updates to keep the team informed and weekly critiques to review and address potential issues.