Photo: de Alberto Bigoni na Unsplash
Design and Operation of a Lead Auction Product for the Automotive Industry
Velo is a SaaS platform revolutionizing the car shopping experience. Designed for dealers, VeloApp connects them with qualified consumers directly via their smartphones. In a transparent and efficient manner, consumers receive tailored offers selected by the Velo system.
At its core, Velo aims to transform the car buying and selling equation, creating a win-win scenario for both consumers and dealerships. Our platform ensures that consumers discover the best cars with optimal offers, while dealerships gain a new source of business.
Velo simplifies and streamlines interactions between buyers and sellers through a responsive website and a mobile app. The website serves as a comprehensive facilitator, guiding users from initial research to securing the best deal, all while presenting technical information in an easily digestible format.
With three search options—make/model, features, and lifestyle—along with comparison tools and a lifecycle simulator, Velo empowers consumers to make informed decisions, turning casual inquiries into qualified leads.
Once a lead is generated, the Velo system efficiently distributes requests to a pool of vendors using VeloApp. This distribution follows systemic rules that consider factors like geolocation and previous call evaluations.
The platform’s limited response time instills a sense of urgency among salespeople, prompting them to present their best offers promptly to meet consumer needs.
The Velo algorithm evaluates and classifies proposals, focusing not just on financial aspects but also on delivering the best overall experience to the consumer.
Ultimately, consumers can schedule viewings with confidence, knowing they are getting the best car and the best deal from the top sellers.
Velo was a two-year project, and I was proud to be one of its founders.
Velo Homepage
Overview: Velo is a SaaS platform designed to enhance the car shopping experience.
Target Users: Dealers and consumers.
Core Purpose: Transform the car buying and selling process into a transparent and efficient experience.
Key Features:
VeloApp: Connects dealers with qualified consumers via smartphones.
Responsive Website: Guides users from research to securing the best deals.
Search Options: Allows filtering by make/model, features, and lifestyle.
Comparison Tools: Helps consumers make informed decisions.
Lifecycle Simulator: Offers insights throughout the car's life.
Lead Distribution: Requests are dispatched to vendors based on geolocation and previous interactions.
Sales Urgency: Limited response time encourages quick and competitive offers from salespeople.
Algorithmic Evaluation: Proposals are classified based on various factors, ensuring the best consumer experience.
Outcome: Consumers can confidently schedule viewings, assured of the best car and deal.
Project Duration: Two-year development with the user as a co-founder.
Offers Platform: Rolled out the Offers Platform in three phases, delivering a refined user experience for end-users.
I lead the team, focusing on:
Strategic Design: Leading the overall design strategy to align with project goals and user needs.
User Interviews: Conducting interviews with users to gather insights and understand their requirements.
Technical Documentation: Creating detailed documentation, including a description of the auction algorithm.
Flow Design: Designing user flows to ensure a seamless and intuitive user experience.
Rules for Leads: Defining and documenting the rules and guidelines for managing leads within the system.
Wireframes: Developing wireframes to visualize the structure and layout of the product.
UI Team Coordination: Overseeing and coordinating the UI team to ensure consistency and quality in design.
Development Team Coordination: Working closely with the development team to ensure design feasibility and alignment with technical requirements.
Content Team Coordination: Collaborating with the content team to ensure that content and design are well-integrated.
Project Management: Managing the project timeline, resources, and deliverables to ensure successful completion.